A movie marketing exec paid a homeless man to hold a sign advertising a film for $100 a day. Not only is this INSANELY insulting to the man holding this sign, but it renders his humanity null and void. This is a classic example of the road to Hell being paved with good intentions....in this case the intention not so much to 'help' the man but to increase the box office draw for this Michael Cera-brand drool.
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